Maintain it is marketing efforts during off-air flights

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1. What are some social media actions that a company can do to maintain it's marketing efforts during "off-air" flights (when commercials on not running on air). Also known as offline.

2. Provide one example and analysis of a successful online marketing campaign that went viral. According to the characteristics described in Chapter 7, what made this viral campaign successful and how would you measure the results.

Reference no: EM131625751

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