Maintain competitive difference in products and services

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Review the different measures and post up additional ideas for how those learning measures could be "abused" by employees. Please post up the additional critique for the paragraph below?

The Strategic Alignment Model (SAM) offers an organization with a robust yet flexible information technology (IT) foundation and roadmap for enabling the achievement of business goals and the creation of value in the information technology (IT) environment. In order to fulfill business-related objectives and improve the 'customer experience,' this principle advises that corporate IT-related investments, activities, services, and initiatives should all contribute to the creation or leveraging of business value. We believe that the following are the most significant hurdles to successful strategic alignment as a result of digitalization, globalization, and the rising use of smart digital technology throughout the organization: Competitive: Customers are increasingly expecting customization, and businesses must respond by offering greater personalization in order to maintain competitive difference in their products and services. 

In terms of channels, the business landscape has evolved from a static single-channel environment to one that is dynamic multichannel and omnichannel. Companies that want to ensure long-term viability must adopt and execute technology solutions that are compatible with the new age of the environment. 

Complexity: As the scope and reach of the business have expanded, laws have become more expansive, and volumes have increased, injecting new and disturbing technology-rooted complexity and risk into the mix. IT leaders must understand and pick the appropriate combination of software, hardware, and communications solutions in order to protect themselves from future exposures.In order to meet consumer and market expectations faster, the firm must act and respond more quickly. However, because the company lacks corporate expertise in making quick decisions and changing decisions without undue research and planning, strategic alignment becomes more challenging. Volatility: The rate of business disruptions and innovation is rapidly growing, and this trend is expected to continue for the foreseeable future. As a result of this circumstance, there is an increase in the level of risk and business uncertainty. Companies must be able to discover, comprehend, and transform fresh prospects into profitable opportunities as rapidly as possible. The strategic alignment maturity level of a company is often determined by a unique collection of business environment characteristics depending on internal and external circumstances. These variables are classified as preliminary, committed, established, controlled, and optimized. A process's outcomes are indicated by outcome metrics, such as whether a patient's condition improved or deteriorated following the provision of a given service. For the purpose of helping you better grasp the Strategic Alignment Model, let us use the example of McDonald's.McDonald's business strategy is centered on making fast food items available to customers at a reasonable cost to the public. McDonald's, on the other hand, combines cost-cutting techniques with foreign market expansion strategies to efficiently address the needs of a vast range of customers worldwide. Furthermore, the corporation is currently connecting its business plans with its information technology strategies by supporting the use of Big data and artificial intelligence to more effectively manage its supply chain. Not only that, but the company's focus on improving customer service has also resulted in an improvement of its information technology infrastructure, and the company has recently acquired an Israel-based technology company, Dynamic Yield, which allows it to dynamically change the menus when a customer places an order. However, McDonald's' strategic integration is insufficient in the current environment, as the firm continues to offer a limited selection of nutritious foods, resulting in greater levels of customer dissatisfaction. At the end of the day, I believe that all of these notions are critical to strategic alignment. We must think of the organization as a system with interrelated operations that must operate in an united and mutually beneficial manner in order to succeed. It takes into account important business characteristics such as core competences, strategic objectives, action plans, work methods, and workforce requirements, among others.

Reference no: EM133167496

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