Mainstream segments and which as niche segments

Assignment Help Operation Management

Reference no: EM131275556

Assume you are the Director of Design for a cell phone manufacturing company. You work closely with the New Product Development Department. You are in the earliest stages of determining what your next cell phone product line should look like. Clearly, in designing the new phone, you need to know who the target customers will be. There are a range of potential customers: young vs. old, affluent vs. modest income, heavy users vs. light users, technology lovers vs. technophobes, etc. It doesn’t make sense to begin designing the new cell phone until you have identified what market segment you wish to address.

For this assignment: 1. Identify different important market segments that you need to consider.

2. Which of these segments can be treated as “mainstream” segments and which as “niche” segments?

3. Create a template form that shows the different categories of customer traits that will help you to define different market segments.

4. Select one market segment, and describe in one or two paragraphs what features the cell phone might have in order to be attractive to this segment.

Target length of the assignment: 2-4 pages

Reference no: EM131275556

Questions Cloud

The projected fixed annual charge for a distribution center : The Heartland Distribution Company is a food warehouse and distributor that has a contract with a grocery store chain in several Midwest and Southeast cities. The following table shows the cities within 300 miles of every city and the projected fixed..

Not catching fish or targeted species-low volume of fish : Create a decision map (see figure 5.10 as an example) that considers value creation and support processes in your map. Include in your decision map the choices for each of your satisfiers and dissatisfies from the previous project. Not catching fish ..

How would the physician workforce be affected : How would the physician workforce be affected if the Medicare program changed—or eliminated—its payment of GME expenses?

Transnational firm based on its marketing strategy : Is Mary Kay an international firm, a multinational firm, or a transnational firm based on its marketing strategy? Why? What global market-entry strategy did Mary Kay use when it entered India? Is Mary Kay a global brand? Why or why not?

Mainstream segments and which as niche segments : Assume you are the Director of Design for a cell phone manufacturing company. You work closely with the New Product Development Department. You are in the earliest stages of determining what your next cell phone product line should look like. Identif..

Report under the occupational safety and health act : Calvin, who works as a mechanic at Unicorn Majorworks Company, falls off a ladder, breaks his arm, and loses consciousness. Upon returning to the company post-treatment, the company transfers him to a different position. Does Unicorn Majorworks Compa..

Describe the regulations under which disabled employees : Describe the regulations under which disabled employees can seek protection against discrimination at work. Discuss reasonable accommodations, and give specific examples where the same accommodation may be reasonable for one job/company and not reaso..

Application portfolio management important to organization : What is a good answer for what is your core work foundation in an interview? Whats the impact of deductibles and co-payments on patients’ health-seeking behavior? Describe the Uniform contract format and why contacting officers use this? Why is Appli..

Operations-logistics and supply chain management : Firms can achieve overall, organization-wide competitive advantage through the following strategies. Pick a company you are familiar with and identify which of the above strategies it has selected. Based on this strategy, discuss how the company may ..

User Account

All Pages