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Main types of insurance for target group

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Health care organizations realize that they have target audiences that they need to tailor their messages to. For example, a sports rehab would likely target high school and colleges with sports programs as part of their marketing efforts.

For this assignment, consider the role of a health care manager at a skilled nursing facility in your city or county. You have been asked to give a presentation to the leadership team on how to better reach your target audience-the aging population and seniors. address the following:

-The demographics on this group in your area (e.g., overall percent of the population over 65 or 75, male and female in the group, or average income).
-The main types of insurance for this target group
-Approaches to marketing to this specific target audience
-Challenges overcoming in reaching the target group
-Approaches to retaining this target group as a long-term client or patient(Can I get in-text citations and references?)

Reference no: EM132957694

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