Main task is to transfer meaning from the culture to brand

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Some say advertisers’ main task is to transfer meaning from the culture to the brand. Explain what this means. How do advertisers create or leverage cultural forces, images or icons to promote a brand? Cite at least two advertisement examples , not in the text, demonstrating this concept. Incorporate the images into your responses (at least one must be a paid print ad; i.e., not, or example, a promotional image or message from a brand’s own website).

Reference no: EM132270760

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