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Write down 700- to 1,050-word paper summarizing the main sales promotion techniques which marketing firms direct toward trade and consumers. Incorpoarte real-world examples to explain the following classifications of sales promotion techniques:
Discounts and dealsIncreasing industry visibilityPrice-based consumer sales promotionsAttention-getting consumer sales promotions.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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