Main reasons that KFC decided to introduce new product

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1. What were the main reasons that KFC decided to introduce this new product? Why did they need to test market the product, given that it was already successful in over 100 countries? Did they need such an elaborate launch – which will include the launching of the chicken sandwich into space – given that it is a popular product that would probably do well anyway? Based on the information provided, can you outline the key components of their new product process?

2. Prepare an investigative report on the topic 'The Impact of unemployment on Physical and Mental Health in Developing Countries.'

Reference no: EM132307486

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