Reference no: EM132868593

There are four short stories on pages 250-251. Using Hofstede's cultural dimensions, summarize the main national cultural characteristics of each of the 4 companies.

Unilever CEO Niall Fitzerald argues that CSR is a good business decision not because it is a nice thing to do or because people are forcing them to do it, but because it is good for business. If CSR is such a good thing, why is it so difficult to convince some American companies, industries, and interest groups to be more socially responsible by not demanding lax environmental or worker safety standards? What would you suggest to change this situation? Explain with examples.

Select one of the four company examples (pages 250-251) and conduct a force field analysis (see page 244) of the pressures for and against greater company efforts in CSR? To answer this question, you can also search for information in the public domain.

If you form a joint venture with a small manufacturing company in Vietnam, how would you balance the different pressures for ethical standards or CSR between the two cultures?