Main foreign market entry strategy

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You have recently been hired by a smaller firm that is beginning to expand internationally. When first starting out, most firms choose exporting as their main foreign market entry strategy. However, no one in your firm knows how to conduct exporting. Therefore, your boss has given you an assignment: Prepare a presentation for your coworkers on how to engage in exporting. Using globalEDGETM, find and review a "Guide to Exporting" that you can use to create your presentation.

Reference no: EM131046273

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