Reference no: EM132855551

-For the Breakers, what are the risks associated with transferring home games to a new facility, specifically Vector Arena? What are the risks associated with NOT transferring to a new facility? What should the Breakers do to minimise risks as they stage their transfer to Vector Arena?

-What are some of the main differences between NSEC and Vector Arena? If the Breakers were to invest in one facility-related element to improve at either facility, what would you suggest they upgrade and why?

-Within Auckland, who are the Breakers' direct competitors? Describe the Breakers' game experience in comparison to their direct competition. What are the Breakers' competitive advantages?

-What indirect competition needs to be considered for games staged at Vector Arena? Why might it be important for the Breakers to consider indirect competition?

-List and describe ways the Breakers could segment their consumers (e.g., demographics, psychographic, product usage, etc.).

-What target markets were the Breakers focused on during the early years at the NSEC? What new markets could the Breakers target in conjunction with games at Vector Arena? Identify a promotional activity that could be used.