Main concerns of customer in dealing with company

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One of the main concerns of a customer in dealing with a company is to be treated fairly. This sense of justice is a major aspect of service equity.

Imagine you work in the marketing department for an online shoe seller. One of your recent lines of women’s shoes was sized slightly smaller than indicated at all size levels, resulting in an extremely high volume of customer complaints and return requests. How do you propose to provide your customers with a sense of justice about this situation? How can the company use social media to help restore service equity? Remember that the entire line of shoes is improperly sized, so you cannot do direct replacements.

Reference no: EM132289343

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