Main characteristics of strategic alliances

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Reference no: EM132897296

Consider the main characteristics of Strategic Alliances. Faced with the possibility of market saturation in America, Starbucks undertook a number of strategic alliances in order to continue to grow in the domestic market.

Discuss the rationale for companies entering strategic alliances, and consider:

a) whether this growth strategy was a sensible choice for Starbucks, and

b) how Starbucks might leverage its strengths to minimise risks associated with forming strategic alliances.

Reference no: EM132897296

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