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Main advantages and disadvantages of the ethnocentric

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Reflect on the role of technology as a driver of international business. How has technology, and the Internet in particular, contributed to the success of the Hiut Denim Company?

Consider the location of the Hiut Denim Company in Cardigan, Wales. What made this location especially attractive to the company's founders?

Reflect on the strategy of Hiut Denim Company. How would you characterize its overall approach to global markets? Does the company cater to local demands in each market or follow a more globally standardized strategy? What does this imply about the company's overall strategy?

PART TWO

1. What are the main advantages and disadvantages of the ethnocentric, polycentric, and geocentric approaches to staffing policy? When is each approach appropriate?

2. Why is diversity good for an international business? What actions can a company take to foster greater diversity?

Reference no: EM133188632

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