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Questions
1. Netflix is currently falling under criticism by many filmmakers in the film industry for not giving their films a theatrical release (outside of COVID, which is understood is not possible). However, many other filmmakers love Netflix because they offer the opportunity to have their films seen in by millions of subscribers around the world. Discuss the pros and cons of each side of this argument. If you were Netflix, would you change your strategy or keep it the same?
2. Netflix emerged from a mail-subscription service to an online streaming platform. What opportunities exist in the marketplace for them to continue to evolve their business?
3. Netflix has recently announced that they are becoming stricter around password sharing that exists between family and friends. Please examine the following article and provide your thoughts on the issue, as it relates to consumer related issues:
4. How could Netflix get better job of gaining MoM student subscriptions? What marketing variables would have to be tailored in order to be successful?
5. What is the biggest marketing risk that Netflix is currently exposed to? How do you propose conquering/reducing this risk?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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