Magazines in terms of segmentation strategy

Assignment Help Operation Management

Reference no: EM131780575

Part 1:

This is a marketing question. Just pick two magazines and follow the next couple of questions. Select two magazines: One focusing on general type customers (e.g., TV Guide) and the other on specific target customers (e.g., Snowboarding). 2) Describe the magazine in terms of its target readers. 3) List 5 to 10 advertisements of both magazines and analyze the advertisements of two magazines in terms of segmentation strategy (e.g., why these companies put ads here, which company looks inappropriate, what other companies might consider ads here, etc..).

Part 2

1) Choose one of the followings: Six Flags over Georgia, Aflac, Columbus State University, Delta Airline, Ford Automobile Company, American Red Cross. 2) Create an environment assessment for that company. That is, create a list of issues addressing each of the factors discussed in the textbook (social, demographic, economic, legal, competitive factors). 3) For each item on the list, identify how that company will face the challenges posed by each factor of its environment. 4) What if any adjustments to the marketing mix will need to be made?

Reference no: EM131780575

Questions Cloud

Using facebook likes to create digital footprint : Using facebook likes to create a digital footprint.

Legal action-case law-legislation and executive orders : The Legal Action-Identify and describe the principle case law, legislation, executive orders, and regulations governing the issue

Describe the ideal supply chain process for your company : What changes would you implement to make the SCM process flow more smoothly? Briefly describe the ideal supply chain process for your company?

Futurist topic on technology paper : Technology doubles every xx months, for example, and is that time shortening?

Magazines in terms of segmentation strategy : List 5 to 10 advertisements of both magazines and analyze the advertisements of two magazines in terms of segmentation strategy

What is the leadership structure of the organization : How is work in Microsoft organized, delegated and coordinated? What is the leadership structure of the organization?

Creating an ethical corporate culture abroad : How does Donaldson approach creating "an ethical corporate culture" abroad? Summarize his Guidelines for Ethical Leadership.

Philosopher socrates was on trial for being heretic : In ancient Athens, the philosopher Socrates was on trial for being a heretic.

Describes hillerich and bradsby erp system : What statement best describes Hillerich & Bradsby's ERP system?

User Account

All Pages