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Maersk group-sailing in a market downturn

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Maersk Group: Sailing in a Market Downturn (What problem or issue is the central focus of this case?

Zhigang Tao, Penny Lau) CASE STUDY

  1. How do the five forces apply to this case?
  2. What are the broader environmental factors affecting the industry?
  3. What is the focal company's current strategy?
  4. How well do the focal firm's resources or capabilities (e.g. competences) distinguish it from its competition as well as contribute to value creation?
  5. What is the focal company's competitive advantage?
  6. What should the focal company do? What are the main reasons for your recommendations?
  7. What are the financial performance implications for your recommendations?

Reference no: EM132597265

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