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Case Study Mad About Plaid
Task 1. Design an executive summary for the case highlighting all the critical points of the case.
Task 2. Describe in details the brand issue facing the company presented in the case give examples from the case to support your identification of the issue.
Task 3. Design three (3) recommendations resolve this brand related issue, explain your recommendations through examples from the case, examples from real-life, and the academic theory discussed in class and in the textbook.
Explanation of International Organization for Standardization (ISO) and its relevance to global commerce.
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Marketing channel strategy. Why type of distribution intensity strategy does your product or service currently use? How do you know this? Would this distribution intensity strategy change for your new target market? Why or why not
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Prepare a report for the board that either recommends the proposed changes or does not recommend the changes.
Comparative Advantage, Opportunity Cost, and Housework.
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