Mad about plaid-highlighting all critical points of case

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Reference no: EM132286567

Case Study Mad About Plaid

Task 1. Design an executive summary for the case highlighting all the critical points of the case.

Task 2. Describe in details the brand issue facing the company presented in the case give examples from the case to support your identification of the issue.

Task 3. Design three (3) recommendations resolve this brand related issue, explain your recommendations through examples from the case, examples from real-life, and the academic theory discussed in class and in the textbook.

Reference no: EM132286567

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