Reference no: EM132407973

Question

Tealive is a Malaysian brand that has grown out of adversity. Created by Bryan Loo of Loob Holdings, Tealive was set up to replace Chatime of Taiwan as Malaysi's No.1 bubble milk tea marketer. With a birthdate of February 18, 2017, Tealive short life is full od controversies and great achievements. To begin with, Tealive came into fruition when La Kaffa of Taiwan, the brand owner of Chatime, tern mined Loob Holdings' master franchising agreement. Ib respond, Loob Holdings sues La Kaffa, disputing the legality of the termination and took the brave decision to rebrand its Chattime outlets as Tealives. In 50 days of the contract termination 161 of 165 Chatime outlets were rebranded as Tealives. La Kaffa of course took a legal action to stop the operations of Tealives and to date, Loob Holdings and La Kaffa legal showdown continues in Malaysia where La Kaffa sued Loob Holdings to close down Tealives and in Singapore, where Loob Holdings sued La Kaffa for the franchising termination.

Notwithstanding the legal issues, Tealive's continue to leap forward. Recognizing that the Malaysian milk tea market has a huge potential - in its heydays, Chatime sold about 1.2 million bubble milk in Malaysia, generating over MYR 100 million annually- Byran Loo initiated Tealive's "high velocitea growth", focusing on three core strategies of ferocious expansion in Malaysia, development of the supply chain network by investing in the logistical assets and pursuant of strategic partnerships with majority stake for international expansion. At 8 months old, Tealive opened its doors in Vietnam. To date, the Tealive has 7 stores in Vietnam, 2 in China and 1 in Australia The dream is to have 1000 outlets worldwide by 2020!

Questions.

Please suggest me a country from UAE, INDIA and TURKEY where Tea live can introduce their business and?

1) Please give me the answer of five (5) macro level factors to reduce the country choices from three to two?

(2) What specific indicators to reduce the choices further from two to one?

(3) What are the four added risks of international business will Tealive will face in chosen country?

Please provide me a relevant answer of 3 of this question.