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Macro environments assignment

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Reference no: EM132419546

Analyzing the Marketing Environment- Select one of the macro environments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.

Question 1: Briefly summarize your selection (macro environment).

Question 2: What do you think are the three major trends in your selected microenvironment that have the potential to impact the marketing of the selected product category?

Question 3: Can the demand for this product category change? Why?

Question 4: Would this demand impact the immediate environment for it?

Question 5: What new competitors, if any, will emerge for it?

Question 6: How should a firm in that product category adapt their product to anticipate the impact on these changes?

 

 

Reference no: EM132419546

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