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Macro and micro-level bases of market segmentation

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Reference no: EM133378643

Part A

Using a B2B service, discuss how you would use both macro- and micro-level bases of market segmentation to divide the market into the most effective and productive units. Be quite specific. Make the necessary assumptions.

Part B

Using the same B2B service in Part A, discuss how the 'out' supplier can become the 'in' supplier. Include details.

Reference no: EM133378643

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