Reference no: EM132299708

Negative Letter Practice, M-Global Context: Change in Project Scope and Schedule

As a marketing account executive at the Cleveland office, you are responsible for many of M-Global’s clients in the area. One important account is a company that owns and operates a dozen radio and television stations throughout the Midwest. On one recent project, M-Global engineers and technicians did the foundation investigation for, and supervised construction of, a new transmitting tower for a television station in Toledo.

First, your staff members completed a foundation investigation, at which time they examined the soils and rock below grade at the site. On the basis of what they learned, M-Global ordered the tower and the guy wires that connect it to the ground. Once the construction crew actually began excavating for the foundation, however, they found mud that could not support the foundation for the tower. Although unfortunate, it sometimes happens that actual soil conditions cannot be predicted by the preliminary study. Because of this discovery of mud, the tower must be shifted to another location on the site. As a result, the precut guy wires are the wrong length for the new site, so M-Global must order wire extenders. The extenders will arrive in two weeks, and the placement of the tower will be delayed by that much time. All other parts of the project are on schedule, so far.

Your client, Ms. Sharon West of Midwest Media Systems in Cleveland, does not understand much about soils and foundation work, but she does understand what construction delays mean to the profit margin of her firm’s new television station as it attempts to compete with larger stations in Toledo.

Write a letter consoling this important client while informing her of this recent finding.