Lvmhs position in the branded luxury goods industry

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Reference no: EM132253159

WOW it looks great but i need the main points with the example each one of the alternatives.

In order to improve LVMH’s position in the branded luxury goods industry, and continue to build a stronger financial position; I would like to recommend following alternatives to LVMH:

LVMH should concentrate on expanding their business to Asian market.

Sources show there are promising opportunities for luxury goods market in developing countries like India, China, Brazil, UAE and South Korea.

Also in order to expand LVMH can consider merger with other some major luxury players.

Apart from concentrating on their current strategy of quality and stability, LVMH should also lay emphases on expanding their business.

Trends of shopping are also taking a shift from conventional to more modern channels like internet and home shopping. LVMH should lay emphasis on altering their distribution channel.

Reference no: EM132253159

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