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Lululemon management

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Reference no: EM132906504

Lululemon Athletica Inc. has enjoyed success in selling athletic wear including tops, pants, shorts, sweaters, jackets and undergarments, as well as hair accessories, bags, yoga mats and water bottles, In this CLA, you will evaluate the pros and cons of Lululemon's strategy, do a SWOT analysis, identify the strategic issues that Lululemon's management needs to address, and propose action recommendations.

To prepare you for this CLA, read the Lululemon Athletica Inc. case on page 279-297 in Chapter 5.

1. What does a SWOT analysis reveal about the attractiveness of Lululemon's situation and future prospects?

2. What strategic issues and problems does Lululemon's management need to address for the company to be more financially and competitively successful in the years ahead?

3. What actions do you recommend that Lululemon's management take to deal with each of these issues/problems? Your recommended actions must be supported with convincing, analysis-based arguments.

Reference no: EM132906504

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