Reference no: EM133271263
Your task is to develop a concept for a new digital product or customer experience that lululemon could implement and communicate that concept in a short PowerPoint presentation using the Digital Product Concept Template (picture below)
First, do some research on the internet on trends and opportunities for digital transformation in retail as well as the technical athletic apparel industry. Look for information on the use of digital signage, mobile apps, AR/VR, fabrics with embedded technology, and the Internet of Things in retail, and any other technologies that may transform the retail experience.
As you conduct the research, remember the following hypothetical scenario:
lululemon has recently formed a partnership with a well-known professional athlete to feature branded apparel and accessories related to that athlete and their athletic performance requirements. The collection of such clothing and accessories is extensive, with many different styles, fabrics, looks, and options, and most of it cannot be stocked in stores. Thus, guests will only see and be able to try on a limited selection of the athlete's full assortment of products in stores.
Ask yourself, how could one or more digital technologies be used to enhance the guest experience so they can better understand the athlete's full assortment and the technical features behind each item? As you think about potential ideas to solve this problem, key questions to consider include:
How could lululemon immerse guests in products that aren't physically there?
How can lululemon digitally empower educators to bring product experiences to life for their guests?
How could guests participate in product discovery, consideration, and purchase of products that are not physically there in a way that feels integrated and seamless with the physical retail experience of a lululemon store?
How could lululemon drive up-sell and cross-sell of products that are not physically present that relate to products that are physically present, in a way that feels easy and valuable to the guest?
Once you have found good information to help you document a potential digital product concept, use the template to communicate your ideas. Keep your presentation simple and high level. You may add slides, use charts, photos, and other visuals, or any other content you feel helps you communicate your concept, but be sure to answer at least the following questions that are included in the template:
What is your vision for your digital experience transformation? What transformation do you aspire to achieve?
What is the specific problem you are trying to solve? What are the current state pain points for customers?
What opportunities does lululemon have for products, services, or customer experiences to solve that problem?
What would be the possible impact or return on investment if lululemon built such products or solutions?
What are the likely risks and challenges to success?
What is the new digital product or experience that you are proposing? How would the guest or educator experience it?
What are the minimum key features and functions to be a viable product?