Reference no: EM133136105
Complete a case study of Lululemon (Case 7: Lululemon Athletica's Strategy in 2020: IS the recent growth in retail stores, revenues, and profitability sustainable?).
You will find the case in the case section of the reading: Crafting and Executing Strategy, The quest for Competitive Advantage, 23rd Edition ISBN 978-1-265-02824-4.
A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consult asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
Deliverables for Case Study: Matrices Assignment
1. Existing mission, objectives, and strategies.
2. A new mission statement (include the number of the component in parenthesis before addressing that component). Great mission statements address these 9 components:
-Customers: Who are the firm's customers?
-Products or services: What are the firm's major products or services?
-Markets: Geographically, where does the firm compete?
-Technology: Is the firm technologically current?
-Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
-Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
-Self-concept: What is the firm's distinctive competence or major competitive advantage?
-Concern for public image: Is the firm responsive to social, community, and environmental concerns?
-Concern for employees: Are employees a valuable asset of the firm?
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Common customer complaints
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Concepts of disclosure and conflicts of interest
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Prepare a statement of retained earnings
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Mention the specific medium of communication
: Mention the specific medium of communication (viz. visual or video through social media or any other medium) that you will choose and also a sample message.
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Lululemon athletica strategy in 2020
: Complete a case study of Lululemon (Case 7: Lululemon Athletica's Strategy in 2020: IS the recent growth in retail stores, revenues, and profitability sustainab
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Create an inclusive environment to encourage applications
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Distinguish job description and job specification
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Role of hr in employee motivation and performance
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Prepare an executive summary
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