Loyalty program costs money

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Reference no: EM132250103

1. Discuss the impact of being a female CEO in a company. Provide examples.

2. A CRM implementation costs money. A Loyalty program costs money. Currently business seems to be looking at the short term and ignoring customer satisfaction. How would you change the perception in your business that customer satisfaction is important. Watch out for a purely dollars and cents approach as that can lead to poor decisions. (Review US Auto Industry decisions on the web as an example. If you are stuck, begin with the Ford Pinto for an example.)

Reference no: EM132250103

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