Lowering costs and boosting differentiation

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Reference no: EM132229995

As discussed in the notes for this week, horizontal integration helps in reducing competitive intensity, lowering costs, boosting differentiation, and providing access to new markets and distribution channels for a company. For this week’s CTE, please explain each of the below questions in a separate section: 1) List one example each of a contractual agreement (non-equity alliance), an equity alliance, and a joint venture that is not listed in your textbook or PPT slides. 2) Explain in detail why each of the above agreement or M&A is a contractual agreement, an equity alliance and a joint venture according to you. 3) For each of the three agreement and M&A listed earlier, describe the advantages accruing to both the participating parties by providing clear evidence using relevant references/citations.

Reference no: EM132229995

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