Lower margin on base unit by higher margins on game sales

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Reference no: EM131202079

The marketing technique Sega is utilizing when they charge an extremely low price for their "Play Station" and make up the lower margin on the base unit by higher margins on game sales is identified as:

a. product diversification

b. strategic alliance

c. aggressive product positioning

d. aggressive sole provider

e. passive product positioning

Reference no: EM131202079

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