Low price on a new product it introduced

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A company has set a low price on a new product it introduced. It wants to maximize its market share and attract a large number of buyers quickly. Which new product pricing strategy should the company? use?

A. ?captive-product pricing

B. ?market-skimming pricing

C. psychological pricing

D. ?market-penetration pricing

E. product bundle pricing

Reference no: EM131479340

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