Low-income workers without personal transportation

Assignment Help Marketing Management

Reference no: EM13232829

You have been asked to write the marketing plan of the transportation company you have juststarted working for. Outline a basic marketing plan for your boss to give him/her an idea of thedirection you want to take the company.

Include theseelements of the marketing plan:

a) Business mission statement

b) Marketing objectives (at least 2)

c) Marketing strategy (see examples below)

Target Market Strategy

Marketing Mix

Product, Promotion, Place (Distribution), Price

If you were to select low-income workers without personal transportation your marketingstrategy statement might look like this:

Target Market: Low-income workers without personal transportation

Product: Bus or light rail service

Price: Inexpensive or free

Place: Inner city

Promotion: Billboards

How do the marketing mix elements change when the target market is:

Corporate international business travelers, or

Companies with urgent documents or perishable materials to get to customers?

Reference no: EM13232829

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