Low-cost sub-brand servicing short-haul routes in europe

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Reference no: EM131785234

The Aer Lingus Brand has just announced a new low-cost sub-brand servicing short-haul routes in Europe. Devise a concise digital marketing strategy for this brand centred on Paid, Owned & Earned media.

Outline and illustrate the differences in Paid, Owned and Earned Media and how the company should approach this launch.

Reference no: EM131785234

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