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Write a four to six (4-6) paragraph journal entry in which you: • Describe your unique selling proposition (USP). Next, explain the key aspects of your business, products, or services that make them unique when compared to your competition (e.g., Southwest Airlines' USP is providing customers with low airfare without compromising service and comfort). • Describe the marketing objectives of your company. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research. for the project I chose homeless shelter and couldn't find any real guides for this assignment. this is what I have so far Knowing where we are headed is a big part of figuring out how to make our project successful. We plan on six major components to market our home: 1. Request to be added on shelter for Veterans hotline 2. Radio Station (Clear Channel Radio) free 3. Our website www.hhnow.org (which we are working on) 4. Request to be listed on the website for Veterans 5. Networking with Social Services ( in the area) 6. Networking with Channel 6 and 12 downtown. We want to make sure that we inform the community that we are out here and we support our Veterans. As a part of our program rules for community service we will provide shirts for our residents and our volunteers with our logo and website information. • We will be mainly spending our budget on social events. Such as charity Dinners and signage, because marketing on Radio and Television is free for non profit. • I will do a spot with community sections on various radio stations and do a segment on various news channels to get our name our name out there. • I will make sure homeless help , LLC is relate able and touch the hearts of many I will have ads that are in Spanish and in English. I do not want to intimidate anyone there fore it will be important that I use terminology that everyone can understand. a. demographic profile: My shelter will be an all male shelter (we will expand our efforts in the future and add a women's only shelter and a family shelter. b. psychographic profile : Veteran Males who are homeless. They may also have issues with the following: drugs/alcohol, anger, stress, education, jobless, etc. c. Transitional Home/Homeless Shelter d. geographic location : L
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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