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Loss leader pricing and high and low pricing strategy

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Reference no: EM132703855

The Black Friday (day after Thanksgiving holiday) sale is a popular event in American retailing. Alsmost all retailers will participate with a wide range of sale promotion that would point to their loss leader pricing and high/low pricing strategy.

There are exceptions, though. For example, I have not seen any gas stations offering a cent discount on Black Friday. Why don't gas stations offer Black Friday sale? Do you know other American retailers where Black Friday is an unheard of event?

Reference no: EM132703855

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