Reference no: EM131815644

• Look Who's Talking and Setting a New Goal "  Please respond to the following:Use the Internet to find a post of your interest regarding a social media marketing campaign for a consumer product. Next, determine the type of personas (e.g., creator, conversationalist, critic, collector, etc.  regarding the social technographics profile of the poster and the intended goal of the post. Note: Include the source of your chosen post in your discussion post.
• Imagine that you are the marketing manager for the company from the post in Part I of this discussion. In order to support your social media marketing strategy, it is your job to stimulate the conversation to a new line. Propose a strategy to take the current conversation and turn it into a new conversation in order to introduce your company's new products and services to the post followers. Support your proposal

This is the  first discussion post

"Why Is Social Media Marketing Different? (20 points)"  Please respond to the following:

• Go to the Daily Mail website, located here, or use other business related websites of your choice to search an article concerning a company's social media marketing campaign and its traditional media marketing. Next, determine the goal of the chosen company's social media campaign, and examine whether or not the company's social media campaign has the same effect as that of its traditional media marketing. Justify your response. Note: Include the source of your chosen article in your discussion post.
• Using the same company from the first part of the discussion, suggest the next step for this company in order to achieve the goal of its social media campaign. Provide a rationale for your suggestion.