Look for in assessing good customer service

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Reference no: EM132205374

Then, armed with knowledge of retail marketing, visit two or three retail stores that compete with one another in your area and compare their customer service strategies. (You might want to visit each store more than once to avoid making a snap judgment.)

Prior to your visits, write down at least five criteria that you, personally, look for in assessing "good customer service" and use them to assess each store. Why were these criteria considered important? How do you think each store sees its customer service strategy as fitting into its overall retailing strategy?

Present your findings in a summary of your visits and whether each store met, exceeded or failed in its customer service based on your criteria.

Reference no: EM132205374

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