Long test market for product to be commercialized

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You have just completed a year-long test market for a product to be commercialized. A strategic adjustment was made during the test. Initial Six Months Last Six Months Price Units Sold Price Units Sold $40.00 20,000 $50.00 18,000 Given these data, the best use of these data would be to:

a. Calculate Market Shared.Calculate Return on Investment

b. Calculate Financial Paybacke.Calculate Price Elasticity

c. Calculate Gross Margin In the space below, show the formula and calculation you would use to justify your answer to 2a above.

Reference no: EM132261800

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