Long-terms goals and strategic direction of organization

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Reference no: EM132215659

Plagirism is Prohibited

Course: Strategic Management

Select an organization of your choice. Carry out a research on the following aspects and present it in the form of a Report.

1. Give a brief overview of the organization including its business, location and history.

2. Assess the significant manner in which each company’s mission and vision align with the long-terms goals and strategic direction of the organization.

3. Analyse the business-level strategy of the company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats). Conduct a PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analysis and determine the fundamental way in which each sector influences its competitive position within the industry. Provide rationale to support the response.

4. Analyse the central manner in which the strategies of the company’s business leaders have adapted to cultural differences in order to facilitate effective operations within global markets or drive new strategic initiatives with improved innovation excellence. Provide one example of any such strategy in use from the company to support the response.

5. Assume that the organization is in need of organizational change and must alter existing strategies. Recommend one appropriate new business strategy for the company that may maximize profitability and improve competitiveness in the industry. Provide a detailed rationale for this strategy.

6. Analyse the strategies that the internal leadership of the organization has taken to discourage unethical behaviours. Provide at least one example of such leadership in action from the company to support the response.

7. Provide a conclusion at the end of the report

Reference no: EM132215659

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