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Long-lasting competitive advantage

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Case study

In today's increasingly VUCA (Volatile, Uncertain, Complex and Ambiguous) world, it is important for firms to be able to quickly and accurately adapt to shifts in the marketplace or changes in technology. Dynamic capabilities are the routines and processes that enable companies to transform themselves and evolve with the times. By developing these capabilities that go beyond ordinary strategic capabilities, firms will be in a strong position to achieve a long-lasting competitive advantage (Mpia, 2019).

Question

Organisational culture can be a strategic source of competitive advantage. To enlighten your management team, provide an overview of organisational culture and advise them on the functions of organisational culture. The discussion should evaluate how organisational culture can be maintained. Support the discussion with appropriate examples. Please reference Capitec bank.

Reference no: EM133248334

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