Long history in africa starting from its beer brand guinness

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Reference no: EM132115848

Diageo: Innovating for Africa (minimum 500 words):

I need some company backround and some things they are doing posotive and negative. "Diageo, the world’s leading premium drinks business, had a long history in Africa starting from its beer brand Guinness. Guinness was first exported to Sierra Leone in 1827; the first overseas Guinness brewery was built in Lagos, Nigeria, in 1962. "

Also what is your opinion on this compnay, are they doing good or bad? if so what are some things they can improve or watch out for?

Reference no: EM132115848

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