Logistics can play a part in the marketing mix

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Reference no: EM13757679

Suggest ways in which logistics can play a part in the marketing mix for:

a. a manufacturer of cleaning products like CleanCo (Case study 2.4);

b. a retailer such as Tesco (Case study 1.1);

c. an automotive repair and recovery firm such as Talleres Auto (Case study 1.6);

d. food suppliers such as CN and CS (Case study 2.6).

In each case, specify the organization you have in mind and explain the reasons for your suggestions.

Answer must be 1-2 paper

Reference no: EM13757679

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