Logistical and cultural constraints

Assignment Help Marketing Management
Reference no: EM131320716

Morgan Mobile Phone Technologies has hired you as a global market consultant to advise it on how to extend its market share in the developing nations of Africa. The company has just developed an inexpensive and durable cell phone with a six-hour battery. As the global market consultant, you have been tasked to produce a Communication Marketing Plan (CMP) that will be used by the company to develop various communication campaigns and advertising to promote and market the product in selected African countries. The CMP will used to prepare commercials (radio, television and print), Press Releases, Video Releases, Pitch Letters, and Product Profiles. The CMP should take into account literacy profile, power availability, and other logistical and cultural constraints. The CMP should also consider the demographics and psychographics of the citizens of each nation to justify the choice of communication campaigns. Important elements of the nation's traditions and culture must also be included in the MP.

The country is Egypt. It is a paper aobout 3 pages.

Reference no: EM131320716

Questions Cloud

How many silicon atoms are there for the energy band diagram : How many silicon atoms are there for the energy band diagram shown in Figure. Is the number of levels in the conduction and valence bands drawn consistently and why?
Draw the uml diagram and implement new geometricobject class : Draw the UML diagram and implement the new GeometricObject class. Write a test program that uses the max method to find the larger of two circles and the larger of two rectangles.
According to the loan agreement : Mars Inc. recently borrowed $220,000 from its bank at a simple interest rate of 11 percent. The loan is for nine months and, according to the loan agreement, the interest should be added to the amount borrowed and the total amount to be repaid in mon..
Discuss donahue vision for ebay : Discuss Donahue's vision for eBay. Is moving away from online auctions sustainable for the company?
Logistical and cultural constraints : The CMP should take into account literacy profile, power availability, and other logistical and cultural constraints. The CMP should also consider the demographics and psychographics of the citizens of each nation to justify the choice of communic..
What is the npv of refinancing : You have had a 30yr FA FRM at 10% for 5 years. The original principal was 1,000,000. You are considering a cash-out refi into a 15-year mortgage at 7.5%. The old mortgage has a prepay penalty of 3% if payoff occurs before year 8. Assume all fees will..
Discuss the role of the cmo in the c-suite : a. Briefly discuss the role of the CMO in the C-Suite. b. Briefly discuss how the availability of large amounts of data is changing how marketing functions.
Draw an energy band diagram : Draw an energy band diagram, especially near the semiconductor-vacuum interface or the semiconductor surface, in the presence of an electric field.
Create a custom exception class for each type of exceptions : Create a custom exception class for each type of exceptions described in an earlier section. Exception class is available as a built-in class in SPL so you do not need to create it.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd