Location strategy and retail site selection

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Reference no: EM133053164

Discuss your retail location strategy and retail site selection

Plan your store design, layout and visual merchandising strategy

The Wardrobe is an innovative shopping experience that requires a subscription in order to shop. The Wardrobe offers clothing, accessories and shoes for all ages, sizes and genders. A consumer can find all of their essential wants and needs from one place, without promoting overconsumption like many fast fashion retailers. The Wardrobe supplies slow fashion and timeless styles. A problem with online shopping is that many become frustrated that they cannot try items on before purchasing, thus creating more returns and creating a larger carbon footprint. The Wardrobe offers multiple store locations with minimal employees and no cash registers, similar to Amazon Go. This allows customers to feel safe trying on clothing items without the hassle of buying and returning items continuously online. The subscription allows for customers to walk out with their items and have the items be directly subtracted from their payment cards on their account when they sign in and out. This is efficient and will save consumers time as many do not like standing in long lines to pay. The Wardrobe is changing the way consumers shop for clothing in a creative and conscious way.

Reference no: EM133053164

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