Reference no: EM132968260

1) Explain the difference between Location-Based Marketing and Proximity Marketing. Provide three [3] examples of each and the technologies used in those examples.

2) In addition to Principles of Mobile Web Design, Google also has Principles of Mobile App Design. Review the document (hint: go back to Module and list your top five principles. Explain why businesses should prioritize your top five and how it will benefit them.

3) This question requires Primer. Look for the lesson we did in class: "Give customers the best retail experience in your store and online." Answer the following

-Before making a purchase, what do customers do?

-What does the lesson mean by "it's not about just having a great site or store?"

- What is the channel for potential customers' first experience with a brand? What is critical in making this channel successful? What happens if it's not.

-How can you help a customer take the leap from browsing your website to shopping at your physical store? What can a business do if a store locator is too advanced?

4) Disney is the master at Omni-Channel marketing. Using the case study we did In class, explain how they mastered the art of Omni, and why customers keep coming back for more. Which channels did they use? How do these channels work together to create that Omni experience? How are they using data from their channels to enhance the customer experience? How is their approach different from a multi-channel approach?

5) There are three [3] main types of buyer journey maps being used by marketers. List the three kinds and provide your rationale as to when you would use each kind of map for what _la kind of insights. Explain how the persona plays a pivotal role in any kind of journey map.

6) Google has four key micro-moments. List them and provide succinct examples of how businesses have met those micro-moments. Micro-moments can also be expanded, depending on the customer journey. Create two of your own micro-moments.