Reference no: EM133189089

Question: Improving Decision Making: Conducting International Marketing and Pricing Research

Software skills: Internet-based software

Business skills: international pricing and marketing

In this project you'll use the Web to research overseas distributors and customs and use Internet-based software to calculate prices in foreign currencies. You are in charge of marketing for a U5. manufacturer of of?ce furniture that has de ' enter the international market. You have been given the name of Sorin SRL, a major I furniture retailer, but your source had no other information. You want to test the mark contacting this firm to offer it a specific desk chair that you have to sell at about $125. Web, locate the information needed to contact this ?rm and to ?nd out how many European euros you would need to get for the chair in the current market. One source for locating European companies is the Euro pages Business Directory. In addition, consider using Universal Currency Converter Web site, which determines the value of one currency e other currencies. Obtain both the information needed to contact the firm and the price chair in their local currency. Then locate and obtain customs and legal restrictions on products you will export from the United States and import into Italy. Finally, locate a thing that will represent you as a customs agent and gather information on shipping costs.