Reference no: EM131706613 , Length: 4
Assignment : Culture and Marketing Strategy
Locate a print advertisement for a consumer business or product that is not nationally recognized. (Note: the advertisement can be a social media print advertisement, but the product or business cannot be known nationally, meaning it cannot be purchased in all parts of the nation, just in the local area.)
Write a three to four (3-4) page paper in which you:
1. Describe the chosen advertisement, content on the advertisement, text, pictures, length of advertisement; explain where you located the advertisement, why you selected the advertisement, what caught your eye, and anything else that describes the advertisement.
2. Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response.
3. Determine at least one (1) consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group(s) that you have identified.
4. Evaluate this advertisement and its relationship with cultural values (i.e., determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society).
5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Formulate marketing strategy and actions that influence the consumer decision process for targeted market segments and foster customer satisfaction.
· Incorporate the impact of culture and other key factors on consumer behavior in developing a cross-cultural marketing strategy.
· Use technology and information resources to research issues in consumer behavior.
Write clearly and concisely about consumer behavior using proper writing mechanics.
|
What is the seuqence of the anti-sense siRNA strand
: For your RNAi experiment, what is the seuqence of the anti-sense siRNA strand needed to silence APC expression
|
|
Discuss case of the transportation services
: Rainbow, a tour bus company based in Honolulu, provides ground transportation services to various tourist agencies in the Honolulu area.
|
|
Series of deposits in an interest bearing account
: You are planning to make a series of deposits in an interest bearing account. You will deposit $1,000 today, $ 2,000 in two years and $8,000 in five years.
|
|
What is the probable reason the gel could not be visualized
: To her surprise, she did not see any fluorescence in the RNA sample or the standard. What is the probable reason the gel could not be visualized
|
|
Locate a print advertisement for a consumer business
: Determine at least one (1) consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group(s) that you have.
|
|
Discuss crime-and-justice events by politicians
: Discuss how criminal policy is debated and covered in the media noting how references to crime-and-justice events by politicians
|
|
Discuss about aggressive public information campaign
: The union also informed the retailers that the union would begin an "aggressive public information campaign" against Brady, including displaying banners.
|
|
Claim residence in a state
: The conversation with Mr. Spielberg regarding the bond in question 7 did not go well and you offer now ask that he consider the following:
|
|
What are the main differences between plant and animal cells
: What are the main differences between plant cells and animal cells
|