Localization-international and transnational strategy

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Reference no: EM132109039

You work for a company in the soft drink industry that has developed a line of carbonated fruit-based drinks. You have already established a significant presence in your home market, and now you are planning the global strategy development of the company in the soft drink industry. You need to decide the following:

1. What overall strategy to pursue: a global standardization strategy, a localization strategy, an international strategy, or a transnational strategy?

2. Which markets will you enter first? Why?

3. What entry strategy to pursue (e.g., franchising, joint venture, wholly owned subsidiary)

4. What information do you need to make these kinds of decisions? On the basis of what you do know, what strategy would you recommend.

Reference no: EM132109039

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