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1. Compare and contrast the advantages of global versus local ad agencies for implementing international advertising.
2. What are two factors that might make consumers throughout world more similar to one another?
3. How are new media options making it easier to create globalized brand promotion campaigns.
What is Maddux’s total cost for programs with inserts for the season? What other program management opportunities might Maddux pursue?
When running a business, analyzing outcomes from previous months is a helpful step in refining projections and position. Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantag..
A supervisor in a large accounting firm is scheduled to interview a job candidate who comes highly recommended and has excellent qualifications.
Service industries are increasing in numbers in the U.S. Economics, innovation. What supply chain functions are critical in service industries
Is the customer Always Right? Brianna Sells an intangible product - homeowners’ insurance. She works hard and tries to meet the expectations of her customers. Eva and Murray Shaddock have had insurance policy for three years. Mr. Shaddock calls Brian..
Brian Roberts is the CEO of Comcast, Inc., the biggest cable company in the United States. It has recently purchased AT&T cable, owns most of QVC, and a share of Time-Warner. Roberts is an unlikely CEO. He shuns the spotlight and chooses his words ca..
Sovereignty is
Briefly describe your company. Identify potential problems or issues (current or future) that your company might address with a research study. What indicators are prevalent demonstrating that the company is effectively (or ineffectively) using r..
What are the operational challenges associated with developing new boutique hotels? Boutique hotels have become very big business in the past few years, but many of them fail. What decisions about a new boutique hotel could potentially make or break ..
What do you think about Walt Disney's decision not to purchase merchandise from Bangladesh? Is this and appropriate way of dealing with the problem?
What concepts and tools are used in order to determine what level of inventory should be maintained?
What is a “hidden gem” or something that few would notice in Customer relationship management, that you find to be noteworthy/critical/game-changing/enlightening/etc., and why?
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