Llustrate what would its share of marketing effort

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Q. Clinique wants to increase its 15% market share in the cosmetics industry. If its market share objective is 20% (i.e., a gain of five share points), illustrate what would its share of marketing effort (share of voice) have to be in order to achieve which growth? This is an example of illustrate what type of budgeting?

Reference no: EM1396126

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