Llustrate what are the major international variables

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Q. 1. Explain why do companies “go international?” Provide specific reactive and proactive reasons. 2. Illustrate what are the major international variables to consider in the scanning process? 3. Explain how can managers assess the potential relative competitive position of their company in order to decide on new strategic directions? 4. Illustrate what are the relative merits (and demerits) of the different international entry strategies?

Reference no: EM13106671

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