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Lloyds banking group case study

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Lloyds Banking Group Case Study: Corporate events as a sales tool

1 Advise Lloyds on the most appropriate forms of research to use in attempting to measure customer perceptions of the bank. Justify your answer.

2 Suggest and justify a programme of regional events to help build up the bank's business with corporate clients.

3 How can Lloyds' Relationship Director build up a better relationship of trust between the company and its customers?

Reference no: EM133216671

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